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3-62.
Which of the following methods should you use to
determine the number of work force cards a
station should have?
1.
Multiply the number of high school seniors
by 2
2.
Multiply the number of high school seniors
by 4
3.
Use the number of 22- to 29-year olds from
the STEAM data
4.
Use the total of high school seniors, 2- and
4-year college students
3-63.
What minimum percentage of market identification
should you strive for?
1.
50 percent
2.
60 percent
3.
75 percent
4.
80 percent
3-64.
The marketing operations plan is designed to
accomplish which of the following actions?
1.
Stimulate thinking
2.
Improve communications
3.
Unify efforts
4.
All of the above
3-65.
The situation analysis portion of the marketing
operations plan includes which of the following
information?
1.
Goals for the coming year
2.
Past production and activity analysis
3.
Subjective goaling considerations
4.
POA&Ms
3-66.
POA&Ms must be written for what minimum
number of programs?
3-67.
Every district’s generic objectives—to improve
over last year and meet or exceed all
requirements—should be included in which, if any,
portion of each POA&M?
1.
The objective
2.
Action items
3.
Out of limits
4.
None; they are understood
3-68.
The executive summary of the marketing
operations plan is written at which of the
following stages in development?
1.
The beginning
2.
Directly before the POA&Ms
3.
Directly after the situation analysis
4.
The end
3-69.
The zone situation analysis includes an evaluation
of which of the following information?
1.
Marketing data
2.
Past productivity
3.
Activity
4.
All of the above
3-70.
Your resource projections in the situation analysis
include which of the following assets?
1.
Production recruiters
2.
Demographic conditions
3.
Market population
4.
All of the above
1. 10
2. 5
3. 3
4. 4
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