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Assignment Questions - 14172_288
3-62. Which of the following methods should you use to determine the number of work force cards a station should have? 1. Multiply the number of high school seniors by 2 2. Multiply  the  number  of  high  school  seniors by 4 3. Use the number of 22- to 29-year olds from the  STEAM  data 4. Use the total of high school seniors, 2- and 4-year college students 3-63. What minimum percentage of market identification should you strive for? 1. 50  percent 2. 60 percent 3. 75 percent 4. 80  percent 3-64. The  marketing  operations  plan  is  designed  to accomplish which of the following actions? 1. Stimulate  thinking 2. Improve   communications 3. Unify efforts 4. All of the above 3-65. The situation analysis portion of the marketing operations  plan  includes  which  of  the  following information? 1. Goals for the coming year 2. Past production and activity analysis 3. Subjective  goaling  considerations 4. POA&Ms 3-66. POA&Ms must be written for what minimum number of programs? 3-67. Every  district’s  generic  objectives—to  improve over last year and meet or exceed all requirements—should be included in which, if any, portion of each POA&M? 1. The   objective 2. Action items 3. Out of limits 4. None; they are understood 3-68. The  executive  summary  of  the  marketing operations plan is written at which of the following stages in development? 1. The beginning 2. Directly  before  the  POA&Ms 3. Directly  after  the  situation  analysis 4. The  end 3-69. The zone situation analysis includes an evaluation of  which  of  the  following  information? 1. Marketing  data 2. Past productivity 3. Activity 4. All of the above 3-70. Your resource projections in the situation analysis include which of the following assets? 1. Production recruiters 2. Demographic conditions 3. Market  population 4. All of the above 1.  10 2.  5 3.  3 4.  4 19

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