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Navy Counselor 1 & C (Recruiter) - Military manual for recruiting
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Public Affairs Objectives
CHAPTER 7 PUBLIC AFFAIRS The   responsibility   for   promoting   positive   public relations  is  shared  by  all  Navy  members.  We,  in  the recruiting business, must be especially attuned to public affairs  issues.  We  must  be  conscious  that  our  actions- both on and off duty-directly impact local public opinion toward  the  Navy.  Public  opinion  plays  a  major  role  in our   recruiting   success.   As   a   member   of   the   Career Recruiting  Force  (CRF),  you  will  need  to  train  your people  on  public  affairs  liaison,  participation  in  public affairs events, the use of exhibits, and public speaking. You should also be able to provide effective input to your Navy recruiting district’s (NRD’s) advertising plan. This still  and  chapter  highlights  each  of  these  subjects.  The strongest  public  affairs  message,  however,  is  sent  by each    recruiter’s    daily    appearance    conduct    in    the community. PUBLIC AFFAIRS PROGRAMS Every NRD will have a public affairs program. You should familiarize yourself with the local instructions for specific policies and guidance. The  Standard  Operating Procedures  (SOP)  Manual,  COMNAVCRUITCOMINST 5400.2,  also  contains  a  chapter  on  public  affairs  within the  Navy  Recruiting  Command  (NRC).  The  following paragraphs will cover NRC public affairs principles and objectives. PUBLIC AFFAIRS PRINCIPLES Navy   public   affairs   is   a   three-part   discipline consisting  of  public  information,  community  relations, and internal relations. Effective public affairs programs and   activities   will   support   effective   recruiting.   The following    principles    are    provided    to    guide    NRC personnel  at  all  levels  when  planning  and  executing public affairs programs and activities: All  public  affairs  programs  and  activities  must be aggressive. They     must     plan     efforts     and     coordinate resources. They  must  follow  up,  deliver  on  promises,  and complete all projects. They    must    record,    measure,    and    report activities throughout the command. They must be ethical at all times. Figure  7-1  graphically  shows  the  principles  of  public affairs in a pyramid. Figure 7-1.—The pyramid of public affairs principles. 7-1

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