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Figure 5-2 - ZIP Code Market Analysis Report
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Navy Counselor 1 & C (Recruiter) - Military manual for recruiting
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Figure 5-4.—Station level market share report
DOD  ALL  SERVICE  ACCESSION  DATA REPORT.–  The  all  service  accession  data  report  is issued  quarterly  by  DOD  from  information  received from MEPCOM. Figure 5-3 provides a sample of this report.  This  is  one  of  your  most  useful  gauges  of success on recruiting. The report contains enlistment and accession  data  by  ZIP  Code,  including  quality  and quantity information. This report lets you compare your success with the other services. It becomes an easy task to pinpoint ZIP Codes where additional emphasis is needed  or  where  a  recruiter  is  having  exceptional success.  Use  the  report  to  identify  both  your  strengths and  weaknesses. DISTRICT/ZONE/STATION LEVEL MARKET SHARE REPORT.– The  working  marketing  information comes in the form of the Station Level Market Share report. This same information is consolidated in reports by zone and district. We will cover the Station Level Market Share report shown in figure 5-4, column by column. l   Identification   Data   -   The   zone,   station   ID number,  NRS  name,  ZIP  Code,  and  city  or  town (optional) are listed in the first five columns. l Male SRs - The number in this column reflects the number of male seniors attending a high school that students  may  actually  live  in  other  ZIP  Codes,  but  are reported  in  the  school’s  ZIP  Code. l Other Males 17 to 21 - This column lists males 17 to 21 years old who live in the indicated ZIP Code. High  school  seniors  have  already  been  subtracted  from these  numbers. l Males 22 to 29 Years Old - The number in this column  indicates  all  males  22  to  29  years  old  living within the indicated ZIP Code. These may or may not be high school graduates. l % of Market - This number indicates the percent of the NRD market contained in the indicated ZIP Code. This  number  should  be  recalculated  to  find  the  percent of the station or zone market. Remember, it shows only the percent of the entire NRD market covered by the ZIP Code. l   RAF   -   This   column   gives   the   recruiter assignment factor (RAF) for each ZIP Code. An RAF of 1.0 is used as the basis for a market that should support one  recruiter.  An  RAF  is  computed  using  male  seniors, other males 17 to 21 years old, and males 22 to 29 years old.  To  get  the  total  RAF  for  a  recruiter,  station,  or zone,  simply  add  the  appropriate  ZIP  Code’s  RAFs. RAFs are covered in more detail later in this chapter is physically located in the corresponding ZIP Code. The when we discuss manning. Figure 5-3.—Department of Defense all service accession data report. 5-4

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