DOD ALL SERVICE ACCESSION DATA
REPORT. The all service accession data report is
issued quarterly by DOD from information received
from MEPCOM. Figure 5-3 provides a sample of this
report. This is one of your most useful gauges of
success on recruiting. The report contains enlistment and
accession data by ZIP Code, including quality and
quantity information. This report lets you compare your
success with the other services. It becomes an easy task
to pinpoint ZIP Codes where additional emphasis is
needed or where a recruiter is having exceptional
success. Use the report to identify both your strengths
DISTRICT/ZONE/STATION LEVEL MARKET
SHARE REPORT. The working marketing information
comes in the form of the Station Level Market Share
report. This same information is consolidated in reports
by zone and district. We will cover the Station Level
Market Share report shown in figure 5-4, column by
l Identification Data - The zone, station ID
number, NRS name, ZIP Code, and city or town
(optional) are listed in the first five columns.
l Male SRs - The number in this column reflects
the number of male seniors attending a high school that
students may actually live in other ZIP Codes, but are
reported in the schools ZIP Code.
l Other Males 17 to 21 - This column lists males
17 to 21 years old who live in the indicated ZIP Code.
High school seniors have already been subtracted from
l Males 22 to 29 Years Old - The number in this
column indicates all males 22 to 29 years old living
within the indicated ZIP Code. These may or may not
be high school graduates.
l % of Market - This number indicates the percent
of the NRD market contained in the indicated ZIP Code.
This number should be recalculated to find the percent
of the station or zone market. Remember, it shows only
the percent of the entire NRD market covered by the
l RAF - This column gives the recruiter
assignment factor (RAF) for each ZIP Code. An RAF of
1.0 is used as the basis for a market that should support
one recruiter. An RAF is computed using male seniors,
other males 17 to 21 years old, and males 22 to 29 years
old. To get the total RAF for a recruiter, station, or
zone, simply add the appropriate ZIP Codes RAFs.
RAFs are covered in more detail later in this chapter
is physically located in the corresponding ZIP Code. The
when we discuss manning.
Figure 5-3.Department of Defense all service accession data report.