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Special Navy Recruiting Events
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Navy Counselor 1 & C (Recruiter) - Military manual for recruiting
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Navy Recruiting Exhibit Center
capacity. These   visits   require   a   great   deal   of planning   and   preparation.   You   need   to   urge   all recruiters   to   take   full   advantage   of   this   Navy awareness   opportunity. Once  again,  immediate follow-up on all contacts made during the evolution is  of  paramount  importance. Capitalize   on   the excitement. NAVY  CRUISE  PROGRAM.–  There are three Navy cruise programs that are readily accessible to NRC-sponsored  guests.  The  Navy  Cruise  Program targets middle level executives, educators, secondary school   principals,   guidance   counselors,   coaches, outstanding  teachers,  and  COIs  who  will  have  a direct   contribution   to   Navy   recruiting. These programs are the Guest of the Navy Cruise, Civilian Orientation  Cruise,  and  the  Go  Navy  Cruise. Guest  of  the  Navy  Cruise.–  The Guest of the Navy  Cruise  program  provides  cruises  of  relatively short   duration   (3   to   5   days).   This   program   is administered   by the   CHINFO   naval   base commander.  Normally,  a  maximum  of  five  billets  is available on any one ship. Civilian   Orientation   Cruise.–   The   Civilian Orientation Cruise program provides a 1-day tour of the training carrier.   Guests  are  flown  to  and  from the ship via carrier onboard delivery (COD) aircraft. Groups  of  up  to  15  people  can  be  accommodated. This program is administered by Chief of Naval Air Training  (CNATRA).  Cruises  originate  out  of  NAS Corpus Christi, NAS Pensacola, and NAS Key West. Contact  your  PAO  for  more  information. Go  Navy  Cruises.–  Go  Navy  Cruise  programs are   provided   for   the   exclusive   use   of   the   NRC. Based   on   ships’   schedules   and   availability,   fleet commanders provide billets for 1- to 2-day cruises to NAVCRUITCOM/NRDs   who   are   responsible   for filling assigned billets. Local  NRS-Sponsored  Events Local   NRS-sponsored   events   are   especially useful  for  smaller  audiences  and  times  when  you feel Navy awareness is needed before lead times for more  involved  events  can  be  met.  There  is  no  limit to  the  type  of  event  you  can  plan.  Resourceful recruiters  have  garnered  increased  awareness  and enlistments   through   a   wide   diversity   of   ideas. Model  building  contests  with  prizes  donated  from local   business establishments—knot-tying demonstrations–getting DEP personnel to volunteer for   a   community   service   project–close   order   drill demonstrations–Navy Days at malls or other target market centers using displays and exhibits-these are all  examples  of  local  events  that  can  enhance  your recruiting  efforts.  Get  your  recruiters  together  and have  them  do  some  brainstorming  until  the  right project  is  agreed  upon.    You  may  find  you  have  a few   hidden   talents   in   the   zone   that   can   be capitalized on. These local events can help build on your  team  unity  and  add  some  fun  and  variety  to the job. SEA  POWER  PRESENTATIONS The   Chief   of   Naval   Operations   (CNO)   Sea Power Presentation program was developed to help educate  the  American  public  on  the  importance  of sea  power  and  the  need  for  a  Navy.  The  program assists  recruiters  by  providing  them  with  a marketable, inexpensive   product–Sea   Power presentations–that   can   be   used   to   gain   and reinforce   access   to   schools,   youth   groups,   and organizations   with   the   capability   to   assist   Navy recruiting. Presentations The  Sea  Power  story  is  primarily  told  through 35mm  slide  presentations.  A  package  of  Prospect Referral   Operation-Navy   (PRO-Navy)   cards accompanies   each   order   for   presentations.   The booklet, You Can Help the Navy, is another tool that recruiters can use when making presentations. Each package  also  includes  information  on  the  topic  of the   presentation,   reprints   of   pertinent   magazine articles  and  speeches,  an  information  letter,  and other  material  to  assist  the  speaker. These presentations are an excellent method of introducing a  recruiter  to  public  speaking.  They  are  planned, professional,  and  easy  to  deliver. Arranging for Speaking Engagements Speaking  engagements  don’t  just  happen.  They must  be  solicited  and  this  is  done  by  letting  the community   know   that   the   program   exists.   A brochure   is   available   that   advertises   Sea   Power presentations and can be mailed to organizations in the  community.  The  local  Chamber  of  Commerce may be able to provide you with a list of clubs and organizations. Word-of-mouth   promotion   with community  leaders  often  opens  doors. Once  a 7-10

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