These visits require a great deal of
planning and preparation. You need to urge all
recruiters to take full advantage of this Navy
Once again, immediate
follow-up on all contacts made during the evolution
is of paramount importance.
Capitalize on the
NAVY CRUISE PROGRAM. There are three
Navy cruise programs that are readily accessible to
NRC-sponsored guests. The Navy Cruise Program
targets middle level executives, educators, secondary
school principals, guidance counselors, coaches,
outstanding teachers, and COIs who will have a
direct contribution to Navy recruiting.
programs are the Guest of the Navy Cruise, Civilian
Orientation Cruise, and the Go Navy Cruise.
Guest of the Navy Cruise. The Guest of the
Navy Cruise program provides cruises of relatively
short duration (3 to 5 days). This program is
the CHINFO naval base
commander. Normally, a maximum of five billets is
available on any one ship.
Civilian Orientation Cruise. The Civilian
Orientation Cruise program provides a 1-day tour of
the training carrier. Guests are flown to and from
the ship via carrier onboard delivery (COD) aircraft.
Groups of up to 15 people can be accommodated.
This program is administered by Chief of Naval Air
Training (CNATRA). Cruises originate out of NAS
Corpus Christi, NAS Pensacola, and NAS Key West.
Contact your PAO for more information.
Go Navy Cruises. Go Navy Cruise programs
are provided for the exclusive use of the NRC.
Based on ships schedules and availability, fleet
commanders provide billets for 1- to 2-day cruises to
NAVCRUITCOM/NRDs who are responsible for
filling assigned billets.
Local NRS-Sponsored Events
Local NRS-sponsored events are especially
useful for smaller audiences and times when you
feel Navy awareness is needed before lead times for
more involved events can be met. There is no limit
to the type of event you can plan. Resourceful
recruiters have garnered increased awareness and
enlistments through a wide diversity of ideas.
Model building contests with prizes donated from
demonstrationsgetting DEP personnel to volunteer
for a community service projectclose order drill
demonstrationsNavy Days at malls or other target
market centers using displays and exhibits-these are
all examples of local events that can enhance your
recruiting efforts. Get your recruiters together and
have them do some brainstorming until the right
project is agreed upon. You may find you have a
few hidden talents in the zone that can be
capitalized on. These local events can help build on
your team unity and add some fun and variety to
SEA POWER PRESENTATIONS
The Chief of Naval Operations (CNO) Sea
Power Presentation program was developed to help
educate the American public on the importance of
sea power and the need for a Navy. The program
assists recruiters by providing them with a
inexpensive productSea Power
presentationsthat can be used to gain and
reinforce access to schools, youth groups, and
organizations with the capability to assist Navy
The Sea Power story is primarily told through
35mm slide presentations. A package of Prospect
Referral Operation-Navy (PRO-Navy) cards
accompanies each order for presentations. The
booklet, You Can Help the Navy, is another tool that
recruiters can use when making presentations. Each
package also includes information on the topic of
the presentation, reprints of pertinent magazine
articles and speeches, an information letter, and
other material to assist the speaker.
presentations are an excellent method of introducing
a recruiter to public speaking. They are planned,
professional, and easy to deliver.
Arranging for Speaking Engagements
Speaking engagements dont just happen. They
must be solicited and this is done by letting the
community know that the program exists. A
brochure is available that advertises Sea Power
presentations and can be mailed to organizations in
the community. The local Chamber of Commerce
may be able to provide you with a list of clubs and
Word-of-mouth promotion with
community leaders often opens doors.