Target audience: Minority
Recruiter Support of Exhibits
events and the
Recruiter support starts with the selection of an
exhibit. Select an exhibit that has a theme targeted
at your audience and consistent with the theme of
the event. You must then consider the logistics.
Portable exhibits should be setup on ground floors
only, in buildings without cargo elevators. Make
sure the exhibit will fit into the allotted floor space,
complies with all local fire, safety, and dimensional
and the doors,
passageways will allow access. Consider exhibits
used by competitive exhibitors.
Make sure the
exhibit support (electricity, a working party, time,
forklifts, security, and so on) is available. Finally
exhibit manning can be a tedious duty. Schedule
frequent breaks to maintain a sharp appearance.
This is where your teamwork will come into play as
the displays must be manned during all hours of
Promoting and Working the Exhibit
A great deal of coordination at several levels of
the Recruiting Command have resulted in an exhibit
scheduled for your territory. To make the best use
of this valuable resource, proper promotion and
working the exhibit is essential. When possible, pre-
and postpromotion releases should be placed in
local community and school newspapers. Public
address announcements are also valuable.
releases provide good free exposure. Press release
information is available, on request, from the
Send out letters of
invitation to prospects.
Invite them to your
exhibition. Make them feel important and let them
know you have something to offer. Invite them to
bring a friend.
At the show site, introduction is
everything. Dont say May I help you? rather say
Have you had a chance to learn about Navy
or something more personal.
Exhibit viewers expect a host who is first and
foremost knowledgeable, then friendly, businesslike,
and genuinely interested in them. Be sure you have
an adequate supply of RAD materials for handouts.
The exhibit vans do not carry a supply of RADs.
The COMNAVCRUITCOM Portable Exhibit
provides guidance and policy on the portable
exhibits and display items that are provided to field
activities, mainly NRDs.
Use of Portable Exhibits
Portable exhibits are used for the following
l As a substitute for NAVCRUITEXHIBCEN
resources, when unavailable
l To allow recruiter participation in public
l To perpetuate Navy public awareness
l To support both general and specific
NRD Portable Exhibit Inventories
COMNAVCRUITCOM maintains or expands
NRD portable exhibit inventories at least annually.
The inventories are contingent upon available
funding and NRD requirements. Examples of
current inventory items are the following:
Panel glide and nomadic displays
Computerized electronic signs
U.S. Navy banners
Check with your NRD PAO to see what portable
exhibits are available.
OTHER DISPLAY RESOURCES
Other display resources include the following:
CHINFOs combat art and combat art
Naval Sea Systems Commands ship models
Naval Air Systems Commands surplus