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The Use of Recruiting Materials
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Navy Counselor 1 & C (Recruiter) - Military manual for recruiting
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Factors to Consider Preparation
Up-To-Date  Collateral  Materials Using outdated collateral materials   is detrimental  to  the  recruiting  mission  and  reflects poorly  on  the  Navy’s  professionalism.  To  prevent the  use  of  outdated  materials,  check  the  list  of current collateral materials that is periodically sent to  the  field.  Destroy  those  that  do  not  appear  on the  list.  Collateral  materials  are  identified  by  RAD number.  Here  is  an  example  of  how  to  read  RAD number  111-5815. 1  -  the  first  digit  indicates  the  fiscal  year  in which  the  item  was  produced.  In  this  case  the number  indicates  that  the  RAD  item  was  produced in fiscal year 1991. 11- the second two digits indicate the designator of  the  program  the  item  supports.  In  this  case  the RAD  item  supports  general  enlisted  programs.  All enlisted   RAD   items   will   carry   this   designator. NROTC  RAD  items  carry  a  55  designator,  PSA RAD   items   carry   a   90   designator,   and   the remainder  of  designators  are  used  for  officer programs. 5815  -  The  last  four  digits  are  internal  Chief Navy  Recruiting  Command  (CNRC)  tracking numbers. Distribution of Collateral Materials A  per  recruiter  number  is  imprinted  on  each collateral   material   item to   provide usage information. The  number  shows  the  minimum amount  each  recruiter  will  receive  per  distribution, the  planned  number  of  distributions,  and  the planned   usage   period   of   the   item.   For   example, 15   EA/2X/12M0   indicates   each   recruiter   would receive a minimum of 15 each, 2 times per year over the  planned  usage  period  of  12  months.  The  per recruiter  number  is  found  on  the  back  of  collateral material  items  with  the  RAD  number. Your  Collateral  Materials  Program Responsibilities Each   recruiting   station   is   responsible   for destroying RAD items that no longer appear on the current  item  notice  and  ensuring  the  correct  use  of all collateral materials. Additionally, each recruiting station  must  establish  and  maintain  a  RAD  locker and   ensure   annual   collateral   materials   program training   is   conducted   and   documented   using   the CNRC  collateral  materials  training  video.  Contact your  collateral  materials  program  manager  for  a copy   of   the   video. The   most   important responsibility lies with each recruiter; that is, to get the  collateral  materials  into  the  hands  of  the  folks they  are  intended  for.  RAD  items  stockpiled  in  a locker  cannot  serve  their  purpose. PROMOTIONAL MATERIALS Promotional  items  include  ball  caps,  heritage folders,  coffee  mugs,  Navy  flyers,  Navy  pens, stick-on watch calendars, iron-ons, bumper stickers, key rings, and ice scrapers. The  Promotional  Items, COMNAVCRUITCOMINST    1140.1,    provides guidance  and  policy  on  the  distribution  and  use  of promotional    materials. Money   for   promotional items   is   allocated   based   on   market   share.   Each NRD   chooses   promotional   items   within   its allocation  and  they  are  distributed  once  each  year. PUBLIC SPEAKING Few  aspects  of  public  affairs  can  strike  fear  in the  hearts  of  your  recruiters  like  public  speaking. Occasionally you will have a recruiter who seems to be a natural and thoroughly enjoys the opportunity to  speak  before  a  group.  More  times  than  not,  you will  need  to  provide  training,  encouragement,  and maybe  even  a  bit  of  prodding  to  get  them  through their first few speaking engagements. The best way to alleviate their concerns is to make sure they are prepared.   The   following   paragraphs   provide   you with the basics for training your recruiters in public speaking.  Their  training  can  only  be  completed  by actual  performance. PURPOSES OF PUBLIC SPEAKING Public speaking has three main purposes: (1) to persuade,  (2)  to  inform,  or  (3)  to  entertain.  These purposes  can  be  fulfilled  alone  or  in  conjunction with  one  another. Figure   7-4   shows   the   three purposes  of  public  speaking  in  a  pie-shaped  graph. Persuasive  Speeches Persuasive speeches are designed to persuade an audience to either take a specific course of action or adopt  a  line  of  thought  provided  by  the  speaker.  A speech  delivered  to  a  group  of  potential  prospects may  include  the  objective  to  persuade  them  to  set an  appointment  with  the  local  Navy  recruiter. 7-15

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