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Page Title: Assignment 3-Continued
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3-10. During  your  attempts  to  correct the inaccuracies of the WDWM story,  the  station  manager informs  you  that  a  nationally syndicated  television  news magazine  plans  to  use  his  story in an upcoming show. What  action should  you  take  next? 1. 2. 3. 4. Contact CHINFO immediately and  describe  the  circum- stances Contact the producers of the show and give them the facts Contact ASD (PA) immediately and  describe  the  circum- stances Contact  the  NAVINFO  closest to  the  headquarters  of  the show  and  describe  the circumstances 3-11.    Major    news    story    exclusives    are not   permitted   for   what   primary reason? 1. Satisfying  the  public’s  right to  newsworthy  information  is more important than accommo- dating  a  single  member of the media 2. Satisfying  the  needs  of one  reporter  may  disrupt professional  media relationships 3. Satisfying  the  public’s  right to  newsworthy  information cannot  be  accomplished  by  a single member of the media 4. Satisfying  the  needs  of  one reporter  may  lessen  the importance of the news story 3-12.   When, if ever, should PAOs honor a request  for  an  exclusive? 1. When  the  reporter  is  from the Associated Press, or Reuters 2.  When the reporter is writing a story intended for two or more  audiences 3.     When the reporter is writing a follow-up story with a unique  news  angle 4. Never 3-13. What  guideline  assists  PAOs  in establishing  equality  in  news media  relations? 1. Rule  of  Initial  Inquiry 2.   Rule   of   Media   Inquiry 3.     Rule  of  Public  Inquiry 4.     Rule of First Inquiry Learning  Objective: Recognize the  principles  of  attribution and ground rules. 3-14. You are LT Ben Goldberg, a PAO speaking to the media on behalf of nine Navy commands. While establishing  the  press  conference ground rules, which of the following  statements  should  you make  regarding  attribution? 1. 2. “Please  attribute  all  state- ments to me, LT Ben Goldberg, the  public  affairs  officer of...” “Please  attribute  all  state- ments to a Navy spokesperson” “Please  attribute  all  state- ments to a Department of Defense  spokesperson” “Please  attribute  all  state- 3 . 4. ments to a Chief of Information  spokesperson” 3-15. Which  of  the  following  statements best describes the term “Not for Attribution”? 1. The  exact  information  source may be identified only by title 2. The  exact  information  source may not be identified 3. The  exact  information  source may be identified only with permission 4. The  exact  information  source may not be questioned further 22

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