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Assignment 4, Continued - 14237_306
4-59. 4-60. 4-61. 4-62. 4-63. 4-64. It will usually take at least how long for a new ship’s store operator to acquire a good knowledge of a retell operation associated record, and controls? 1. 6  months 2. 2 months 3. 9  months 4. 4  months The practice of allowing one operator to function  in  a  ship’s  store  for  too long  usually  promotes  which  of  the following   conditions? 1. Increased   customer   satisfaction 2. Reduced   shoplifting 3. Invitation  of  collusion 4. Increased  sales The personality and ability of your ship’s store operator will have no effect on  customer  satisfaction. 1. True 2. False All of the following assets are important character traits and attributes that a good  ship’s  store  operator  should  possess. Of these characteristics, which one is LESS important, as a rule, than the other three? 1. Honesty 2. Dependability 3. Freedom  from  excessive  financial worries 4. Better than average mathematical ability Your  operator’s  personality  should  be basically pleasant, or at least inoffensive  and  consistent. 1. True 2. False Which of the following personal qualities is/are considered to be necessary  for  a  store  operator  to  be effective? 1. Willingness to learn 2. Honesty 3. Dependability 4. All of the above Learning   Objective: Recognize  the principles  involved  in  creating  effective displays  and  signs  and  how  outside assistance  can  be  provided  by  NAVRESSO  for improvements  to  the  ship’s  store. 4-65. What  is  the  overall  basic  purpose  of  any chip’s  store? 1. To  generate  profits  for  the Recreation  Fund 2. To  train  personnel  for  advancement 3. To  sell  merchandise 4. To  serve  its  patrons IN  ANSWERING  QUESTIONS  4-66  THROUGH  4-72,  SELECT FROM  COLUMN  B  THE  RECOMMENDED  AREA  FOR  DISPLAY OF  THE  MERCHANDISE  LISTED  IN  COLUMN  A. A. MERCHANDISE   B. DISPLAY  AREAS 4-66. 4-67. 4-68. 4-69. 4-70. 4-71. 4-72. Cigarettes 1. Small  items 2. Large  items 3. New  items Pilferable  items  4. Expensive  items Fast-moving   items Golden  area Bottom  or  lower shelves Area visible to ship’s  store  operator Area  readily accessible  to ship’s  store operator 4-73. Display  arrangements  should  be  influenced the most by which of the following factors? 1. Correlation  of  items 2. Prevention  of  pilferage 3. Attractiveness 4. Customers’  convenience  and  ease  in shopping 4-74. Which  of  the  following  factors  should  you consider  when  you  are  improving  your store? 1. Layout 2. Location 3. Condition  of  equipment  on  hand 4. All of the above 29

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