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Evaluating  Existing  Itineraries
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Navy Counselor 1 & C (Recruiter) - Military manual for recruiting
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School Folders
Materials  to  Take  on  an  Itinerary.–  Have  all materials  that  may  be  needed  been  anticipated  and obtained? Materials to consider taking on an itinerary include the following: Collateral    material    (take-ones,    pamphlets, giveaways) Enlistment screening test (EST) material Blank prospect cards Prospect cards on prospects to be interviewed Blank kits School folders, ASVAB results, school lists Local map of the area (if the map on the back of  the  itinerary  data  card  is  hand  drawn  or incomplete) Press releases for local or school newspapers Films  or  other  material  requested  for  schools or other target market centers Public service announcement (PSA) spots Advertising items such as posters and window cards Applicant   processing   forms   that   could   be required  from  the  area  to  be  visited  such  as police checks or birth verifications The itinerary data card itself IS    THE    RECRUITER    KNOWN    IN    THE AREA?— When the same recruiter appears in the area week  after  week,  he  or  she  generally  becomes  well known.   Observe   how   the   recruiter   is   greeted   at stopping  points.  Does  it  seem  that  a  genuine  rapport has    been    established?    Does    the    recruiter    know appropriate   background   information   on   points   of contact? Is it evident that there is more than a passing interest both on the part of the recruiter and the point of contact? REFERRALS.—    Notice     how     the     recruiter approaches the subject of referrals. Does the recruiter draw  a  picture  of  the  type  of  individual  the  Navy  is looking  for  or  just  ask  for  names?  Ideas  to  help  the recruiter increase referrals can be found in chapter 6. PDC   ACTIVITY.—   Does   the   recruiter   take advantage of PDC opportunities or seem to walk right by  the  potential  prospects?  Check  for  PDC  training methods in chapter 6. TIMING.— Compare  the  timing  on  the  itinerary data card to the time actually spent. Are arrivals and departures on schedule? Do times seem to be realistic? PDC opportunities. 5-19

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