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Stores should be open at least 42 hours per
week underway and 20 hours in port. The hours
should be set to provide the entire crew an
opportunity to shop and should be staggered for
different outlets to provide service after working
hours, especially while underway. Customers
should be allowed an additional 15 minutes in
walk-in stores to conclude shopping. Whenever
changes are made to store hours or when the
store is going to be closed, customers should be
notified at least 1 week in advance.
POLICY SIGNS
Policy signs should be prominently posted in
the retail store so customers can see them. There
should be signs stating that personal checks are
accepted up to the amount of sale.
A sign about the harmful effects of cigarette
smoking must be placed in each area where
cigarettes are sold, whether by the pack or by the
carton.
A sign showing the regulations for authorized
customers should be posted near each register. A
sign should be posted near the suggestion box
stating “To better serve you we solicit your
comments on items carried and services offered.
Drop a note in the suggestion box. The ship’s
store officer will give it special attention.”
There should be a sign stating that all profits
go to the recreation fund. A notice should be
posted that special orders may be made through
the ship’s store office for authorized merchandise
not carried in stock.
There should also be a sign stating the
ship’s store policy on returning defective
merchandise bought in the store. Some of the
signs previously mentioned are available from
NAVRESSO ship’s store division. Consult the
Ship’s Stores Afloat Visual Merchandising
Supplement on “Basic Display and Signing
Requirements” for what is currently available.
The other signs can be locally prepared.
DISPLAY OF MERCHANDISE
Display of items in the sales outlet
should inform and educate the customer as
to the quality, price, use, and other
important characteristics of the merchandise
(fig.
2-3).
Displays
should
make
Figure 2-3.-Displays in the retail store.
2-7
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