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The retail store should be decorated for all
major events and seasonal changes. When displays
are installed for seasonal events, the decorations
should be changed too. No displays should be left
in cases for more than 1 month without being
refreshed or changed. Clean, fresh, and colorful
displays should be evident at all times. Care must
be taken when employing decorative materials to
avoid overshadowing or overcrowding merchan-
dise. The use of too much decor can detract from
the appearance of the display and cause
confusion.
Remember, it is always better to keep displays
simple, neat, and lightly decorated. They are more
pleasing to the eye and more likely to interest the
customer. If it creates interest, shows merchandise
at its best, and holds attention, it is a good
display.
PRICING POLICIES
As the retail store operator, you will not be
concerned with establishing selling prices because
this is done in the ship’s store office and is the
responsibility of the ship’s store officer. It is your
responsibility, however, to make sure all items are
clearly and conspicuously marked, and you should
be aware of how prices are determined.
MARKUP
The ship’s store officer is responsible for the
markup over cost or transfer price of items to be
sold in resale activities (excluding standard Navy
clothing). The Resale Operations Management
(ROM) system automatically computes a 15
percent markup on all retail items. The ship’s store
officer, if desired, may override the ROM system
markup by keying in the desired selling price on
the Stock Record, NAVSUP Form 464, and the
Purchase Order, DD Form 1155. Markups should
be sufficient to provide for the following:
Cover markdowns and surveys
Cover other operating expenses
Meet the requirement of the commanding
officer for the recreation fund
Cover the cost of operations of the sales
outlets and service activities
The maximum prescribed overall profit
limitation is 15 percent. This limitation
applies to a percentage of overall sales and not
to individual items. Special order items will be
marked up as determined by the ship’s store
officer.
CLOTHING
Standard Navy clothing
standard prices, as shown in
items are sold at
the Navy Clothing
Price List for Men and Women, NAVRESSO Pub
90. ROM users will assign department code L-1
to the stock records for all standard Navy clothing
items. The ROM system will not compute the 15
percent markup for items assigned department
code L-1.
Price changes to standard Navy clothing items
are issued in changes to NAVRESSO Pub 90.
Standard price changes are effective on the date
specified in the change. An inventory will be taken
of those items actually affected by a standard price
change and any gain or loss as a result of the
adjustment will be accounted for on a Retail Price
Change, NAVSUP Form 983.
MARK-ONS
A mark-on is an increase in a previously
established retail price of an item of merchandise.
Mark-ons are done only on the authority of a
Retail Price Change, NAVSUP Form 983,
approved by the ship’s store officer. Before prices
can be changed in the sales outlet, the merchandise
must be inventoried in the presence of the sales
outlet operator by the ship’s store officer or
designated assistant. After inventory of the
merchandise concerned, the sales outlet operator
will record the date the prices are changed on the
NAVSUP Form 983 and sign it. The NAVSUP
Form 983 will then be routed to the ship’s store
office for posting to the records. Request a copy
of the NAVSUP Form 983 from the ship’s store
office for your files because it is not stated in
instructions to give you a copy. As the sales outlet
operator you should maintain a file of all
documents when a transaction occurs in your sales
outlet. These copies can be used as a ready
reference and they are your proof that a
transaction occurred. Procedures for preparing
a mark-on are discussed in the NAVSUP P-487,
par. 2106.
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