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Page Title: Safety Promotion Methods
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Every  sale  involves  three  steps:  preparation, presentation, and commitment. Preparation is when you evaluate the hazards and risks of the job and the customer’s  ability  to  do  the  job.  You  research  and observe the job or task determine the safety precautions that apply to the job, and target your safety efforts to address  those  precautions.  Presentation is the use of your job knowledge to convince the worker of the need for safety.  Commitment to a sale is when the customer agrees to “buy” the product. In other words, the worker decides  to  follow  the  safety  precautions  you  have explained. Safety must be sold to everyone in the chain of command, from the commanding officer down to the deck-plate workers. Command support is critical and may be your “hardest sell.” All sales efforts start with the safety officer, manager, or supervisor. SAFETY PROMOTION METHODS Advertisers   develop   campaigns   to   promote products.  Safety  officers  and  supervisors  can  also develop an advertising campaign to promote their safety program.   Safety   promotion   methods   include   the following: Safety  posters  and  stickers Promotional   stunts Safety  contests Safety suggestions Recognition  and  rewards Recognition  organizations SAFETY POSTERS AND STICKERS Colorful  posters  have  been  used  to  promote  safety for over a century. Posters area passive training method used to remind workers of a hazard, precaution, or idea. Posters  must  be  current  and  have  a  message  applicable to the audience. Change them frequently so they don’t become part of the bulkhead. Posters use both pictures and words to convey a safety  message  (fig.  2-1.)  For  workers  with  poor  reading skills,  posters  are  more  effective  than  lengthy  written text. Eye-catching, colorful pictures are as important to the effectiveness of a poster as clever text. Put posters in areas of high traffic, in places where workers linger or stand in line, or at entrances and exits. However, make sure you place them in appropriate areas. For example, you would place a poster about the use of safety belts near an exit to the parking lot rather than in the mess area. Put posters aboard ship near the mess line, in crew lounges, and near the quarterdeck. You can put large safety banners at the head of the pier or on the fence leading to the parking lot. Posters are available, in limited quantities, from the Naval  Safety  Center  and  various  commercial  sources. The  National  Safety  Council  produces  hundreds  of posters, which you can procure through open purchase. Intermediate  maintenance  activities  can  make  larger canvas  banners  upon  request. PROMOTIONAL  STUNTS Commands  can  use  promotional  stunts  effectively to   emphasize   safety.   Many   naval   bases,   around holidays,  display  a  wrecked  vehicle  near  the  gate.  They post signs near the wreck reminding personnel to wear safety belts and not to drink and drive. Dressed up skeletons,   dummies   in   precarious   positions,   and dramatic  photographs  can  be  used  to  emphasize  safety. Promotional  stunts  should  be  safe  but  vivid  and  timely. SAFETY CONTESTS Most  people  are  competitive  and  like  contests, especially  if  they  can  win  a  prize.  Competition  can  be between individuals, work centers, shops, divisions, or commands. Common safety contests involve mishap records,  training  accomplishments,  or  the  reporting  of hazards. Prizes can range from a safety “S” flag to a special  liberty  chit.  You  can  stage  a  safety  contest  for the best command safety slogan, safety essay, or safety poster. You can track reported hazards and mishaps for a specific period so that you can recognize the division or  shop  with  the  fewest  mishaps.  You  can  create competition out of zone inspections and other safety inspections  by  recognizing  those  divisions  or  shops  with the best record of safety compliance. Each year, about 5 million American workers take part in safety contests sponsored by the National Safety Council.  The  Safety  Council  presents  hundreds  of awards in response to these contests. The success of the contests has proven they are good safety motivators. 2-5

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