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CHAPTER 7
PUBLIC AFFAIRS
The responsibility for promoting positive public
relations is shared by all Navy members. We, in the
recruiting business, must be especially attuned to public
affairs issues. We must be conscious that our actions-
both on and off duty-directly impact local public opinion
toward the Navy. Public opinion plays a major role in
our recruiting success. As a member of the Career
Recruiting Force (CRF), you will need to train your
people on public affairs liaison, participation in public
affairs events, the use of exhibits, and public speaking.
You should also be able to provide effective input to your
Navy recruiting district’s (NRD’s) advertising plan. This
still and chapter highlights each of these subjects. The
strongest public affairs message, however, is sent by
each recruiter’s daily appearance conduct in the
community.
PUBLIC AFFAIRS PROGRAMS
Every NRD will have a public affairs program. You
should familiarize yourself with the local instructions for
specific policies and guidance. The Standard Operating
Procedures (SOP) Manual, COMNAVCRUITCOMINST
5400.2, also contains a chapter on public affairs within
the Navy Recruiting Command (NRC). The following
paragraphs will cover NRC public affairs principles and
objectives.
PUBLIC AFFAIRS PRINCIPLES
Navy public affairs is a three-part discipline
consisting of public information, community relations,
and internal relations. Effective public affairs programs
and activities will support effective recruiting. The
following principles are provided to guide NRC
personnel at all levels when planning and executing
public affairs programs and activities:
All public affairs programs and activities must
be aggressive.
They must plan efforts and coordinate
resources.
They must follow up, deliver on promises, and
complete all projects.
They must record, measure, and report
activities throughout the command.
They must be ethical at all times.
Figure 7-1 graphically shows the principles of public
affairs in a pyramid.
Figure 7-1.—The pyramid of public affairs principles.
7-1
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