on a talk show, make sure you know the format and
anticipated topics before the show is taped. If any
topics, other than Navy career opportunities, are to
be discussed, contact your district PAO for
Television air time is extremely expensive. Our
PSA efforts in this media are very important.
COMNAVCRUITCOM distributes 1- and 2-inch
videotapes and 3/4-inch videocassettes in 15- and
30-second lengths three times a year to television
stations throughout the nation.
stations and cultivate COIs that will ensure your
PSAs get on the air. This is a media that requires
constant follow-up, not only to ensure the PSAs are
run, but to negotiate for better time slots.
Television stations are usually swamped with PSA
requests, so you should use some serious selling
skills in this arena. Most local stations have local
talk shows or community interest programs. Be
persistent in contacting the scheduling directors to
include a Navy recruiter periodically. Many new
recruiters may be reluctant to appear on television
for the first time. If you do the show for them, have
them accompany you. Many will surprise you and
take the lead halfway through. Voilh! A star is
born! A with radio talk shows, make sure you have
a thorough briefing before the show is taped
COMNAVCRUITCOM conducts direct mail
solicitations semiannually to outdoor posting
companies offering a variety of Navy posters for use
on billboards. Once again to maximize the use of
this form of advertising personal follow-up is
If you have an outdoor advertising
company in your recruiting territory, get acquainted
and sell the Navy.
PUBLIC AFFAIRS EVENTS
Public affairs events include both those initiated
by local communities and those you may wish to
initiate from the Navy side. Fairs, parades, and
local celebrations all offer an excellent opportunity
to spread the Navys word Educator orientation
visits (EOVs), Navy cruises, Navy days, and
performances by Navy bands, drill teams, or
performance units can all add positive Navy
The following paragraphs cover
participation in community events and parades, the
use of bands and demonstration teams, special Navy
recruiting events, and sea power presentations.
FAIRS, CARNIVALS, AND LOCAL
Every town has local celebrations of some kind
that people turn out for. These occasions are ideal
to increase your Navy awareness.
imagination is the only limit to the possibilities for
participation. Above all, make your project fun and
involve as many recruiters as possible. Whether you
plan a display, booth, or demonstration make it
professional and interesting. Most people are in a
festive mood at these activities, so join in and make
some lasting contacts.
Funding for Space Costs
If the event charges a booth rental or space fee,
you will need to submit an internal request
document to supply for funding approval. Event
coordinators often require advance deposits. The
Navy cannot pay in advance and most coordinators
will waive the deposit for government purchase
Once funding is approved, you can go
ahead with the event participation. Have the event
coordinators send an invoice to the NRD. NRD
supply will submit the invoice for payment.
Remember to plan ahead for booth rental fees when
you submit your budget input worksheet for the
fiscal year, as discussed in chapter 3.
Setting Up Displays
The key to setting up a display is to make it
professional. A plain table stacked with brochures
and pamphlets is rarely the eye-catching display you
want to attract prospects and potential COIs. Refer
to the discussion of exhibits, found later in this
chapter, for ideas to enhance your booth or space.
Check with the NRD for use of a Navy banner. Try
to keep the display simple. A main theme or exhibit
will be more appealing than a cluttered assortment
of pamphlets. Use promotional items sparingly.
Instead of leaving them out for everyone, use them
as a reward for filling out a referral card or
opportunities. One of the most important aspects of
your display will be the uniformed recruiters who
are working the event.
Make sure everyone is
looking sharp. Arrange for frequent shift changes
and breaks to keep them fresh and attentive.