| |
ASSIGNMENT 3
Textbook Assignment:
Chapter 5, pages 5-1 through 5-31.
3-1.
The basic goal of marketing in Navy recruiting is
to accomplish which of the following actions?
1.
Find out where our market is and develop a
plan to reach it
2.
Contact as many people as possible
3.
Equalize recruiting efforts in all areas
4.
Develop a system to ensure level loaded
goaling
l In answering questions 2 through 6, select the
appropriate market segment term for the market
given as the question.
3-2.
3-3.
3-4.
3-5.
3-6.
Our total market.
1.
Primary target market
2.
Military available
3.
A cell
4.
Non-prior service
Upper mental group high school diploma
graduates.
1.
A cell
2.
B cell
3.
Primary target market
4.
Secondary target market
Upper mental group non-high school diploma
graduates.
1.
A cell
2.
B cell
3.
C cell
4.
D cell
22- to 29-year old males.
1.
A cell
2.
B cell
3.
Primary target market
4.
Secondary target market
17- to 21-year old males.
1.
A cell
2.
B cell
3,
Primary target market
4.
Secondary target market
3-7.
3-8.
3-9.
3-10.
3-11.
The purpose of the STEAM is to ensure which of
the following conditions are met?
1.
Each NRS has an equal share of the market
2.
Each NRS has a fair share of the market
3.
Goals are based on market share
4.
Both 2 and 3 above
Which of the following reports provides an
accurate gauge of your recruiting success
compared to the other services?
1.
Daily production report
2.
All service accession data report
3.
ZIP code market analysis report
4.
Station level market share report
RAF is computed using which of the following
populations?
1.
Male 17- to 21-year olds
2.
Male 22- to 29 year olds
3.
Male high school seniors
4.
All of the above
What minimum percent of MHSS should test
before you can use the ASVAB results to evaluate
a school’s quality?
1.
10 percent
2.
20 percent
3.
30 percent
4.
50 percent
If you feel your STEAM data is incorrect, which
of the following actions should you take?
1.
Submit revised numbers to the EDSPEC
2.
Obtain documentation to support your claim
3.
Request a re-STEAM
4.
Submit a memorandum stating your claim to
the EPO
14
|
