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Up-To-Date Collateral Materials
Using
outdated
collateral
materials is
detrimental to the recruiting mission and reflects
poorly on the Navy’s professionalism. To prevent
the use of outdated materials, check the list of
current collateral materials that is periodically sent
to the field. Destroy those that do not appear on
the list. Collateral materials are identified by RAD
number. Here is an example of how to read RAD
number 111-5815.
1 - the first digit indicates the fiscal year in
which the item was produced. In this case the
number indicates that the RAD item was produced
in fiscal year 1991.
11- the second two digits indicate the designator
of the program the item supports. In this case the
RAD item supports general enlisted programs. All
enlisted RAD items will carry this designator.
NROTC RAD items carry a 55 designator, PSA
RAD items carry a 90 designator, and the
remainder of designators are used for officer
programs.
5815 - The last four digits are internal Chief
Navy Recruiting Command (CNRC) tracking
numbers.
Distribution of Collateral Materials
A per recruiter number is imprinted on each
collateral material item
to provide
usage
information.
The number shows the minimum
amount each recruiter will receive per distribution,
the planned number of distributions, and the
planned usage period of the item. For example,
15 EA/2X/12M0 indicates each recruiter would
receive a minimum of 15 each, 2 times per year over
the planned usage period of 12 months. The per
recruiter number is found on the back of collateral
material items with the RAD number.
Your Collateral Materials Program
Responsibilities
Each recruiting station is responsible for
destroying RAD items that no longer appear on the
current item notice and ensuring the correct use of
all collateral materials. Additionally, each recruiting
station must establish and maintain a RAD locker
and ensure annual collateral materials program
training is conducted and documented using the
CNRC collateral materials training video. Contact
your collateral materials program manager for a
copy of the video.
The most important
responsibility lies with each recruiter; that is, to get
the collateral materials into the hands of the folks
they are intended for. RAD items stockpiled in a
locker cannot serve their purpose.
PROMOTIONAL MATERIALS
Promotional items include ball caps, heritage
folders, coffee mugs, Navy flyers, Navy pens,
stick-on watch calendars, iron-ons, bumper stickers,
key rings, and ice scrapers. The Promotional Items,
COMNAVCRUITCOMINST 1140.1, provides
guidance and policy on the distribution and use of
promotional materials.
Money for promotional
items is allocated based on market share. Each
NRD chooses promotional items within its
allocation and they are distributed once each year.
PUBLIC SPEAKING
Few aspects of public affairs can strike fear in
the hearts of your recruiters like public speaking.
Occasionally you will have a recruiter who seems to
be a natural and thoroughly enjoys the opportunity
to speak before a group. More times than not, you
will need to provide training, encouragement, and
maybe even a bit of prodding to get them through
their first few speaking engagements. The best way
to alleviate their concerns is to make sure they are
prepared. The following paragraphs provide you
with the basics for training your recruiters in public
speaking. Their training can only be completed by
actual performance.
PURPOSES OF PUBLIC SPEAKING
Public speaking has three main purposes: (1) to
persuade, (2) to inform, or (3) to entertain. These
purposes can be fulfilled alone or in conjunction
with one another.
Figure 7-4 shows the three
purposes of public speaking in a pie-shaped graph.
Persuasive Speeches
Persuasive speeches are designed to persuade an
audience to either take a specific course of action or
adopt a line of thought provided by the speaker. A
speech delivered to a group of potential prospects
may include the objective to persuade them to set
an appointment with the local Navy recruiter.
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