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l Curator of the Navy’s loan of collectibles
and artifacts
THE USE OF RECRUITING
MATERIALS
A wide assortment of Navy recruiting materials
is available to help you get the Navy message to the
public.
Business cards and collateral and
promotional materials are provided to assist your
awareness campaign. Use these items to the full
extent of their intended purposes. The only way
they can help is to get them into the hands of those
they were designed to reach.
BUSINESS CARDS
The Business Cards for Department of the Navy
Recruiters, COMNAVCRUITCOMINST 5604.1,
prescribes eligibility, form, and style of those
business cards authorized to be printed in the NRC
with appropriated funds.
Figure 7-3 shows an
example of an authorized business card. These
should be ordered through the supply department
before each recruiter reports on board. Reorders
are authorized, so don’t be afraid to be generous
with your cards. DEP personnel should all have a
supply of their recruiter’s cards to pass out. Enclose
them with individual mailouts and leave them with
COIs. Some recruiters even leave a business card
routinely each time they dine out.
COLLATERAL MATERIALS
Collateral materials include brochures,
pamphlets, calendars, posters, booklets, and the like.
Because of the critical nature of the collateral
materials program in supporting the recruiting
Figure 7-3.–Authorized Navy recruiter business card.
mission and its relatively high annual cost, effective
management of the program is essential.
The
SOPMAN, COMNAVCRUITCOMINST 5400.2,
provides guidance for management of the program.
Collateral Material Classifications
Each collateral item is designed for a specific
purpose and can be classified into one of five steps
in the recruiting process:
1. Lead generation–Recruiters should
distribute these items wherever large numbers of
recruitable young people are gathered, such as
county fairs, job fairs, school assemblies, and
sporting events. All items have the toll-free number
and a business reply mail card to allow a recipient
to request additional information.
2. Fulfillment–Individuals who respond to
advertising by calling the 800 number or returning
a business reply card are sent
materials. Leads generated by
are fulfilled through the
Information Center (NOIC).
fulfilled through the NRDs.
these informational
national advertising
Navy Opportunity
Local leads are
3. Sales closing–Items used by recruiters or
classifiers (Classifier’s Rating Factsheet Kit) in
face-to-face discussions with prospective recruits are
considered to be sales closing items. These items
help the recruiter to motivate the prospect to go to
the military entrance and processing station (MEPS)
or take the next step in the enlistment or selection
process. The pamphlet, How You Can Join the
Navy, is one of the most effective closing tools you
can use.
4. Transition–Individuals who have joined the
Navy and are in the DEP awaiting recruit training
or an officer school class receive transition collateral
materials designed to help them ease their transition
from civilian life into the Navy. The pamphlet,
Recruit Training Command, lets each DEP member
know what to expect during the first 8 weeks in the
Navy.
5. Awareness–These materials are used to help
gain access to high school counselors, to use as
display items in area businesses, or to announce
recruiter visits. These can be used anywhere and in
any way the recruiter desires to make people aware
of the Navy presence.
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