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In other words, do you seem rushed at some stopping
points and needlessly loitering at others? Are the times
effective? If planned activity cannot be accomplished
due to lack of prospects or COIs, ask proprietors what
times are more apt to produce the crowds you are
looking for.
SCHOOL FOLDERS
The School Folder, NAVCRUIT Form 1133/37,
provides a planned approach to prospecting in
educational facilities. The school folders list minimum
activities that should be conducted through the school
year and should be maintained on all high schools,
vocational/technical schools, trade schools, and junior
colleges in the area. The recruiter uses the school folder
as a plan for the high school canvassing program, a log
of activity accomplished, and an organizer for the
information gathered on each educational facility. The
RINC will approve the plan each month by initialing the
school folder and may line out activities that do not
apply to the school. The ZS will review the folders
during each station visit and initial the folders when the
months school plan has been completed or rescheduled.
Lets look at some of the things you will want to
consider during these reviews.
School Year Goal
Each high school should be goaled for the school
year. The NRD should goal each zone for will-grads.
ZSs, in turn, will compute a will-grad goal for each of
their stations. Each RINC will take this goal and
distribute it among the NRSs assigned high schools.
These goals are computed on a fair-share basis.
Determine what percentage of will-grads is located in
each zone, station, or high school and multiply that
percentage times the district, zone, or station will-grad
goal respectively. ZSs and RINCs may make subjective
adjustments to account for past recruiting trends, quality,
or other factors that may affect the recruiting efforts in
assigned schools.
School New Contract Production
During each review you should check the progress
of the school year goal attainment. Compare the current
year production to that of the past 3 years on page 3 of
the school folder. Note improvements and ask what the
recruiter has done to increase the production. Do not
forget to compliment the improvement. If production
seems to be declining, further evaluation of the school
canvassing program is needed to develop a plan for
improvement. Let the recruiter develop the plan but be
ready to advise and recommend changes if necessary.
Faculty Blueprinting Information
When reviewing school folders, look to see if there
is sufficient blueprinting information listed for educators
and staff. If only names are filled in, take some time to
see if the recruiter knows more about the faculty than is
listed in the folder. If this is the case, have the recruiter
provide further documentation in the folder. If the
recruiter cannot provide additional details, chances are
he or she has an inadequate school canvassing program.
Training should be conducted and the RINC may want
to accompany the recruiter on the next school visit. The
idea behind blueprinting faculty is to continuously add
to the recruiters COIs and make each faculty member a
friend of the Navy. This information should be
documented to give the next recruiter a history of
information. It also gives a good overview of the
recruiters efforts in the school, so supervisors can better
advise on additional coverage.
Recruiter Activities
Review the activities planned and completed during
the month. Ask pertinent questions and look for notes
explaining the status and/or success of activities that are
listed. Be alert to frequent rescheduling of activities. Ask
whether these reschedules could have been avoided with
better planning and attention. The school visits
themselves should only be rescheduled at the schools
request or extreme emergency. Although the RINC is
authorized to line out activities that do not apply to the
school, make sure this is not being done just as a matter
of convenience. Check to see if additional activities have
been added by the recruiter or RINC. Each school will
have special needs and activities that should be added to
the school folder. Additional comments and notes
sections can be used by anyone planning or reviewing
the school folder. This section can be used for additional
activities,
suggestions for improvement, or
acknowledgement of successes.
Additional School Folder Information
The school folder should be a complete canvassing
encyclopedia for the school. The more documentation
you provide in the folder, the better history you are
leaving for the next recruiter. Make the folder work for
you. Any information, reminders, or status that you find
useful can be included.
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