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SCHOOL POLICIES.– School policies should be
entered on page 9 of the school folder. Some policy
guidance should be included for the following activities:
School visit frequency and advance notice
Interview location and notice or permission
Students missing classes for interviews, testing,
or processing
Setting up displays, take-ones, and pop stands
Class talks
ASVABs
School lists
Obtaining transcripts, references, and letters of
past issuance
MISCELLANEOUS INFORMATION.– Other
information you may want to add to the school folder
includes a school calendar of events, letters of
appreciation,
notes on
cooperation,
career day
information, special giveaways provided, and any special
assistance given for sporting events, chaperoning,
tutoring, stay in school talks, or math and science
presentations.
DEP STATUS BOARD
The DEP status board provides a 12-month rolling
picture of the DEP pool. You should check its location
in the recruiting station to make sure it is prominently
displayed in view of prospects and DEP personnel. The
DEP status board includes the school year will-grad
target for the station, school year attainment, DEP
accessions for the current month, and the total number
of DEP personnel. The board lists each DEP member in
the month he or she will be shipping along with the
high school, ship date, recruit training command,
program, recruiter, and number of referral accessions.
The RINC is responsible for DEP status board
maintenance but may delegate the duty of making the
entries. You may prefer to have each recruiter make his
or her own entries as the new DEP member returns from
contracting. This allows for a ceremonious addition to
the official list of DEP personnel. The ZS should
periodically review the board for accuracy. Pay special
attention to the referral accessions columns on the board.
It is a quick look at the DEP referral success of the
station. Occasionally, cross-check these entries with the
Recruiting Referral Recognition Requests, NAVCRUIT
Forms 5305/1, DEP prospect cards, and applicant logs.
PROSPECT CARD SYSTEM
Often thought of as an administrative system, the
prospect card system is actually one of your marketing
tools. The STEAM data gives you the market potential.
SMART provides tools for identifying where the quality
market can be found. The prospect card system
identifies individual market segments by name and
provides information needed for contact. The objective
of the prospect card system is to maintain a working
system for prospecting and follow-up over a period of
time. In this portion of the chapter we briefly review use
of the prospect card and the market segment files. Then
we cover the working tickler and maintenance
requirements of the system.
USE OF THE PROSPECT CARD
The Prospect Card, NAVCRUIT Form 1130/6, is
used to identify the market individually and document
blueprinting and contact information to assist in
prospecting, determine eligibility, tailor sales
presentations, and expedite processing. The more we
know about a prospect, the easier it is to pick up the
phone to initiate contact or follow-up. Documentation
requirements are discussed in detail in the Science and
Art of Navy Recruiting Manual, NAVCRUITCOMINST
1133.6, and are highlighted again in the discussion in
chapter 8 of the DPR. Figures 5-10A and 10B provide
basic documentation information.
MARKET SEGMENT FILES
Cards that are not actively being worked are filed in
the appropriate market segment file. These market
segment files represent your market identification.
School File
Cards in the school file are arranged alphabetically
by school and by year of graduation. You should at least
identify the current year’s will-grads and if lists are
available, go ahead and make cards for the juniors.
Making cards out for grades below the junior year of
high school is not recommended due to the probability
of change. Just keep those lists on file and update with
new information when the time comes. The school file
is one of your best sources of qualified prospects.
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