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contracts. Another after action item to take care of
is recognition for all those who extended a helping
hand through monetary support, publicity, or labor.
You can use your own ideas for appropriate
recognition or request that the NRD provide letters,
plaques, or recruiting referral recognition awards, as
appropriate.
SPECIAL NAVY RECRUITING EVENTS
There are many special Navy recruiting events
that can increase Navy awareness. EOVs, ship
visits, Navy cruises, and local Navy recruiting station
(NRS) generated events can all enhance our public
affairs programs.
Educator Orientation Visits
The SOPMAN, COMNAVCRUITCOMINST
5400.2, provides policies and procedures for
conducting EOVs to Navy training and fleet sites in
support of Navy recruiting. EOVs are designed to
strengthen civilian educator awareness of the
professional training methods and outstanding
educational opportunities available to young men
and women in the Navy.
Selected educators,
escorted by Navy recruiting personnel, tour various
Naval Education and Training Command activities
and fleet sites to view the training of todays Navy
men and women. Tours include briefings, meetings,
and conferences with Navy officials, ship visits,
discussions with recruits and students, and
familiarization visits to classroom sessions, berthing,
messing, recreational areas, and other support
activities.
AUTHORIZED PARTICIPANTS. E OV
participants must be bona fide educators or adult
youth group advisors, including Boy Scouts of
America executives, Explorer chairmen, school
administrators, teachers, guidance counselors, school
board members, 2- and 4-year college professors,
placement officials, and coaches. Representatives
of state Department of Labor employment offices
may also be included.
Media representation is
encouraged.
With limitations,
media
representatives, high school or college journalists
and student leaders, and clergy members may also
be included. Participants must pay for their own
lodging and meals.
HOW YOU CAN CONTRIBUTE TO THE
EOV. The NRD will do the planning and
preparation for the EOV. In fact, the NRD
commanding officer (CO) and/or executive officer
(XO) and the education specialist (EDSPEC) will
host the visit themselves. The NRD, however,
cannot make the EOV work for you. Only you can
do that. When the NRD announces dates and
destination for an EOV, you need to ensure all
recruiters are trained on soliciting participants.
They also need to know how to decide who the
most advantageous participants would be. A natural
tendency is to invite those educators who have been
supportive in the past. This may be a nice reward,
but think of the increased support you could get
from previously negative or neutral educators once
they see what the Navy is all about.
Get involved with these people. Accompany the
recruiter to the school or agency and help sell that
individual on participating in the EOV. Take a look
at some of the administrators that might have the
power to give your recruiters better access to
schools and lists. Another way you may be able to
make the EOV a success is by participating as an
escort. One escort is required for every 15 guests.
As an escort, you are in a position to get to know
the educators and leaders outside of their normal
trappings and vice versa. Many friendships and
recruiting partnerships are the result of an EOV.
Being an escort is a great way to show off your Navy
with pride.
Ship Visits and Navy Cruises
Ship visits and Navy cruises in support of Navy
recruiting
are
covered in
the SOPMAN,
COMNAVCRUITCOMINST 5400.2. Ship visits
provide opportunities to generate positive Navy
awareness. In addition, ship visits allow prospects,
DEP personnel, educators, media, and COIs to see
Navy life firsthand. Navy cruises expose educators
and community leaders to the Navy in an
operational setting.
SHIP VISITS. The primary objective of the
ship visits program is to expose visitors to shipboard
life and operations, encouraging contact between
them and the crew. Another objective is to expose
the media and COIs to the training received and
skills employed by Navy men and women. The
NRD PAO will normally act as the port visit action
officer.
Your responsibilities will include
maximizing publicity for the visit and coordinating
tours for DEP personnel and prospects from your
area. You may also have the opportunity to work
the crowd in an information booth or roving
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