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Page Title: Using the Applicant Log to Evaluate Sales
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Figure 8-2.-Sample Applicant  Log, NAVCRUIT  Form  52202 decline  further  processing.  No  station  is  so  perfect that   it   will   contract   every   interview.   If   all   the interviews seem to end up as contracts, ask yourself if prospecting  efforts  are  effective  or  are  they  only interviewing those people who are already planning to join, such as disguised walk-ins. Another possibility is that not all the interviews are finding their way to the applicant log. Whether this is because they are not qualified to count as an interview on the RINC’s log or because they are just not being entered until they agree to process, training needs to be conducted. Using the Applicant Log to Evaluate Sales Sales effectiveness indicators are also provided on the  applicant  log. Look  for  interviews  that  have declined further processing. Does there appear to be a  common  thread  among  the  declines?  Does  one recruiter, objection, or type of applicant stand out? Sometimes looking at the interviews conducted over a longer period of time (month, quarter, or even year) will show you problems that might not be as apparent in the DPRs. Using the Applicant Log to Evaluate  Processing One of the first things to check when evaluating processing is the percent of interviews moving on to each step. This is easily seen when you take a look at  the  production  analysis/training  evaluation  sheet. Another evaluator is the time between steps. If too much   time   elapses between  processing  steps, applicants will be lost. The enthusiasm built during the initial interview wanes proportionately with the time between steps. Lapse time on the applicant log 8-6

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