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answered. You must decide how you will answer,
Examine the following choices:
l You can give the customer the answer he or she
wants to hear even though you know that it is not
completely accurate. (This will certainly
guarantee disappointment to the customer later on
and degrade your own professional competence.)
l You can make some vague statements and let the
customer interpret them as he or she likes. (This
may let you off the hook because you really did
not give the customer wrong information. In fact,
you really did not give your customer much of
anything.)
l You can give the customer the correct information
or interpretation now. (This, of course, may cause
some grumbling because it may not be the answer
the customer wants to hear.) It will, however, be
the truth and, in the long run, your customer will
understand and appreciate being told the truth.
The bottom line is anything less than the best
information you can offer is unfair to the customer.
A half-truth may be just as misleading and damaging
as an outright lie. Future plans may be based on your
bum dope, and the morale, as well as the finances,
of the customer may suffer because of it.
We have emphasized time and time again that if
you do not have the answer to a customers question,
find out who does. Just because you ask another person
about an answer does not mean that you are any less
competent. On the other hand, it shows your concern
for obtaining correct information. Remember that you
are not expected to have all the answers, but you are
expected to know where to find them.
The friendly attitude displayed by a customer
service representative who tells half-truths or misleads
customers is not friendliness at all. It is nothing more
than a cover-up for the real attitude of unconcern.
GOING BEYOND YOUR REALM
If you seldom make a mistake, you may find it
difficult to understand why other people frequently
make more mistakes. Mistakes can result from many
different situations. For example, heavy workloads,
inexperienced personnel, unfamiliar situations, and
carelessness can all contribute to the likelihood of
errors. Errors may disappear, but they do not go away.
The problem with all errors is that they must be
correctedoften at some later date, at a different
command, or by someone else.
When you have to correct an error that someone
else made, you will be tempted to sound off about
the person who made the mistake. But whether or not
you express your feeling, you must spend the same
amount of effort correcting the error. It is proper to tell
your customer that a mistake was made and explain the
conditionswhere and whenthe error was made,
Although you may feel embarrassed to explain to your
customer that a mistake was made by your office, you
nevertheless must do this as soon as the problem is
identified. Appropriate steps must be taken to correct
the problem immediately. If the problem was made by
another office, correct it promptly. In both cases, there
is no need to cry over spilled milk. Just correct the
problem.
Another area in which we sometimes overstep our
bounds is expressing criticism or disapproval of
official Navy policy, command policy, and divisional
procedures and instructions. You do not have to agree
with all of them. In fact, discussing them among your
co-workers can have positive resultsa change in
procedures, a better flow of information, a better
understanding of policy, or the improved ability to help
the customer. Expressing your adverse opinion about
them to the customer, however, serves no good
purpose.
When a customer requests something that must be
denied because of current policy or regulations,
frustration and resentment are natural reactions. If you
express your disapproval or criticism of this policy or
regulation, it only serves to increase the feeling of
resentment or frustration in the customer. You have
not helped. You have just made it harder for the
customer to accept the inevitable answer. On the other
hand, if you know the policy is a temporary matter, or
if you have reason to believe a change is contemplated,
it is permissiblein fact, it is desirablefor you to
explain this so that the customer may renew the request
later.
You may have some customers whose problems
are only imaginary. They want to complain about their
petty officers, division officers, duty assignments,
working conditions, or the holes in their pants. In these
situations, you must maintain a very careful balance.
You should not refuse to hear them out. There should
be a point, however, when you must politely tell them
that you wish you could stay there and listen, but that
you have some important matters to attend to.
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